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Packages

A package is what a customer buys to unlock the full-resolution files on a watermarked shoot that sells by package. Until a package-mode shoot has at least one package attached, customers can browse the watermarked previews but have nothing to purchase — so there’s no way for them to pay you or download their originals.

Prefer to price each photo on its own? Use individual photo pricing instead — a shoot that uses it doesn’t need a package. See Customer access tiers.

What a package is

Section titled “What a package is”

Each package describes one thing a customer can buy:

  • Name — what the customer sees, e.g. “5-photo collection” or “Full gallery”.
  • Description (optional) — a short line explaining what’s included.
  • Type — how it’s sold:
    • Bundle — a fixed set of items for one price (e.g. 10 photos for $99).
    • À-la-carte — a “pick your own” label for a package. In the customer’s gallery it works the same as a bundle: they pick items up to the media count you set. (The gallery also shows the per-item price when a count is set.)
    • Pre-paid / Contract — for jobs already settled outside the gallery; this type isn’t shown to customers (see below).
  • Applies to — which media the package covers: Photos & Videos, Photos only, or Videos only. Video options need a paid plan.
  • Media count — how many items the customer selects under this package. Set an exact number (e.g. 5), or check Whole gallery for a package that covers every item in the shoot (see below). A bundle or à la carte package needs one or the other; if you leave both empty, the form says so next to the field.
  • Price — what the customer pays, in USD. (Customer payments route directly to you — Tobren takes no cut. See Payment setup.)

A customer who picks a “5 photos for $49” package chooses up to 5 watermarked photos, pays $49, and unlocks those originals.

Section titled “Whole-gallery packages”

Check Whole gallery instead of setting a media count and the package sells everything in the shoot (of the media type it applies to) for its one price. The customer picks nothing — the gallery shows what it covers, such as “All 8 photos and 1 video”. A few rules:

  • A whole-gallery package needs a price above zero.
  • It can’t be attached to a shoot that has individual photo pricing turned on, and it can’t be added to a public gallery, which sells per photo.
  • A customer who already owns the whole gallery isn’t sold it a second time.

Create a package

Section titled “Create a package”
  1. In the sidebar, under Storefront, open Pricing (the page is titled Packages & Pricing).
  2. Click New package.
  3. Fill in the name, package type, applies to, price, and media count (or Whole gallery).
  4. Click Save. The package is now available to attach to any watermarked shoot.

You can build a small menu of packages once and reuse them across shoots — there’s no need to recreate them per job. You can change a package’s price at any time; orders customers already completed keep the amount they paid. Once a package has been sold (or is in someone’s checkout), what it covers — its type, media type and media count — can no longer be changed, so create a new package instead. Deleting a package removes it from your list and from every shoot it was attached to, so customers no longer see it; orders customers already completed are unaffected.

Attach packages to a shoot

Section titled “Attach packages to a shoot”

Packages are created at the workspace level, but customers only see the ones attached to their shoot.

  1. Open the shoot under Shoots and make sure its access tier is Watermarked.
  2. In the shoot’s Packages section, either:
    • pick an existing package from the dropdown and click Add, or
    • click Create new package to make one inline and attach it in one step.
  3. You can attach more than one package — the customer sees them all and picks the one they want.

A couple of things to know:

  • A package whose media count is larger than the number of files in the shoot (e.g. a “10 photos” package on a 6-photo shoot) still attaches, but the customer won’t be able to fill it — check the count against the shoot’s contents.
  • Switching a shoot to Prepaid hides its packages (prepaid shoots deliver everything directly with no purchase step). The packages aren’t deleted — switch the shoot back to Watermarked and they reappear.

What the customer sees

Section titled “What the customer sees”

On a watermarked shoot, the customer’s gallery shows your packages as cards above the photos. They can:

  1. Tap a package to start selecting (the selection is capped at the package’s media count; a whole-gallery package needs no selection),
  2. Review their selection and pay through the gallery, then
  3. Download the full-resolution originals for the items they bought.

They’re never charged twice for the same file, and they can come back and buy a different package later.

If you’ve made a discount code, the customer can enter it before they pay (under Have a discount code?).

A note on the “Pre-paid” type

Section titled “A note on the “Pre-paid” type”

The Pre-paid / Contract package type is a record-keeping option for jobs you were paid for outside the gallery — it has no price and isn’t shown to customers. For delivering already-paid work, you usually want a prepaid shoot instead (which skips watermarking and packages entirely). See Customer access tiers.

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